The most recent update to Google’s tools for search engine ranking eliminated or downgraded many sites with tons of suspicious or spammy backlinks. These days, search engines are looking for high-quality backlinks (more than quantity). Google takes this information and uses it as one of its many factors to rank your website. Quantity: How many backlinks do you have?.Quality: Does your backlinks come from a trusted domain?.They’re looking specifically for two things when it comes to backlinks: Free backlink checker tools are an affordable way to check in to see how you’re doing in terms of creating content that begs to be shared.Īnd this matters – a lot – to Google. It’s simple: backlink checkers are the detectives of the internet, checking to see who has linked to one of the pages of your website. Here are five of the best free backlink checkers that do all the work for you. You’ve got the great content locked down, but who has time to scour the internet to see if anyone has mentioned you online? Not to worry. Even as Google’s ever-changing algorithms keep digital marketers scrambling for the magic formula for better ranking online, two things have remained consistent in terms of getting your website to the top of organic search results: great content and valuable backlinks.